Brand Spotlight: bevel

We talk a lot about our favorite brands of eyewear here on this blog. We often share our favorite styles from each brand - and why those styles are best for certain faces and certain needs. We want to take you a little deeper into the brands we carry - share their stories, how they started, what goes into the creation of their products and why we carry them.

This week we are sharing the story of bevel - a brand built on the ideas of design and innovation.


Richard Mewha and Rick Nelson founded bevel in 1999. During the 1990s, Richard and Rick were colleagues at the Optical Shop of Aspen (OSA) and began seeking out one anothers' advice and relying on each other as sounding boards. Their professional friendship seemed unlikely aside from their name, on the surface they appeared to have little in common. Richard, with the easy demeanor of the international traveler, is English, loves living in New York City, and enjoys independent music and film and classic literature. Rick, meanwhile, is a clean-cut all-American, born, raised and still residing in suburban Kansas City, having learned the fundamentals of the eyewear business working behind the counter of his father's optical shop.

The two recognized their differences would be a strength in establishing a business together. Through his work with OSA and Alain Mikli before that, Richard was confident his modern, minimalist design esthetic would appeal to customers. Both men were determined to create a company that opticians would enjoy dealing with. By establishing the headquarters in Kansas City, rick knew he could find employees with the Midwestern warmth and sensibility to ensure outstanding customer service.

Mission + Commitment

They're committed to making eyewear as essential to personal style and self-esteem as apparel or cosmetics. After all, while wearing prescription lenses corrects an optical need, it also brings attention to a primary asset: the face. Eyeglasses are universal, not gender specific, easy to maintain, and play a crucial role in our lives and daily discourse.

Bevel doesn't want to be the coolest or hottest or most recognizable. Instead they're committed to maintaining a classic but minimalist esthetic, using truly high-quality materials with Japanese production, and constantly seeking innovation so glasses look, fit, and perform better.

Through it all they strive to meet their ultimate goal: to help people feel good about themselves by making them look great.

Why We Love Them

We love bevel because of all the reasons listed above! Their commitment to high-quality materials really shows - but their design is so stylish and appealing to our customers. Our opticians love bevel because of their impeccable style and color options. Every product decision we make is based around what our customers have told us they need or want - and bevel consistently meets the lifestyle needs of our customers.

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Brand history, information, and photos courtesy of bevel.