Archive for November 2013

Small Business Saturday Sale!

shopsmallgraphic1Join American Express in supporting small business and shop small the Saturday after Thanksgiving! On Saturday 11/30 we will hold a year end clearance sale, buy one pair of complete single vision glasses or sunglasses and get one free from select clearance frames, progressive users get $99 for second pair. If you are an AMEX cardholder – use your AMEX to make the purchase and get a $10 statement credit!

Celebrate Small Business Saturday with us and support local, independent businesses! Take advantage of our sale, and browse Del Ray for great local shopping!

See you Saturday!



Frames Friday: Kate Spade Sunglasses!

KateSpaceSun1This week’s featured frame is a pair of fabulous Kate Spade sunglasses! The Angelique frame boasts polished acetate in a tortoise shell design with a splash of turquoise. Looking for something totally chic with a hint of the classic cat eye shape – this frame is for you.

Take advantage of our Small Business Saturday sale – next Saturday 11/30 from 9am-12pm, we’ll have specially marked frames on clearance!

Have a great weekend!


Women In Optometry

Women In Optometry 2013


Dr. Dora recently had the privilege of being featured in Women in Optometry Magazine. An amazing publication that is dedicated to cultivating the community of women in the optometry field. Dr. Dora was selected to tell her story for the Pink Ink column in Women In Optometry magazine. She wrote about her first five years in business and the trials and joys of stepping out on her own!

Her is a small sample of the article:

“Long before I graduated optometry school, I knew that I wanted to own a business.  My family has always encouraged the entrepreneurial spirit, running family-owned Greek restaurants for many years. Independent business ownership is in my DNA. After graduation, I earned my stripes working for a large ophthalmology group. I then worked as an independent OD affiliated with a corporate chain, until I felt I had gained the perspective on the industry that I needed. There is hardly ever a perfect time to take the plunge of starting a business, but I just knew that I was ready to branch out on my own.

After much deliberation on a business plan, I started the process of searching for an office space. It took me a year to find and secure my current location.  I had a list of must-haves – I wanted to be nearby my existing patient base and I wanted to find an area with a strong community where I could grow, but also contribute. At the time the economy was taking a hard turn for the worse, but healthcare providers still had some leverage with local banks and vendors.  I knew that making smart decisions with my overhead spending would be the key to long-term success. I looked for gently used equipment, avoided spending over the top on inventory and focused my dollars on building an inventory that worked for my budget. I wanted to offer products that would give me an edge, so I reached out to independent frame vendors. Doing this allowed me to stock unique products and negotiate more flexible terms, which helped with keeping my initial budget manageable.”

Check back for more from Dr. Dora’s feature!


Street Style: Dr. Dora Featured in Alexandria Stylebook



Instead of Frames Friday this week we are featuring the doctor herself, Dora! Today Dr. Dora was featured in Alexandria Stylebook – a fabulous fashion blog ran by super stylish boutique owners in Alexandria. Dora was highlighted for her street style and she got to do a photo shoot in the office – very cool! All of her clothes came from Kiskadee – a fabulous Del Ray women’s clothing boutique. Check out the full feature here and read more about Dora and eye2eye’s fabulous frames.


Frames Friday: Face a Face Lucas 2

framesfrifaceaface1This Friday we are highlighting a super chic frame from one of our newest brands, Face a Face. Fans of retro-chic should love Face a Face – they offer a unique twist on classic silhouettes.

With a strong emphasis on acetate, the collection reinterprets in its own way the major trends of this season. Very 50s and ultra feminine cat-eye shapes, 80s oversized graphic designs , or softer shapes for men or women… they are sometimes enriched with decorative or functional metal part.

The design featured in the photos above is the Lucas 2 in blue and tortoise shell. They do offer other color options as well as different frames in the same family!

Like what you see? Stop in and try on a pair!



Frames Friday: Zero G, Crown Heights

zeroGframesfriday1This Friday’s frames are purrrfect for adding a little spunk to your wardrobe (sorry, we had to!). Zero G is an innovative brand of frames that we offer at eye2eye. Their wide array of zero gravity eyewear the perfect combination of all-day comfort and great style. The frames pictured above are their “Crown Heights” design in leopard print!

Zero G eyewear is designed in California and handcrafted in Japan. They take a lot into consideration when designing their eyewear – factors like style, balance, comfort and weightlessness. All Zero G frames are hypoallergenic, 40% lighter than stainless-steel, and cut from a single sheet of surgical-grade titanium.

Stop in & get fitted for a pair! Make an appointment here.